Invented Business Names

About this style

Invented names combine prefixes, roots, and suffixes into a word that did not exist before. They are harder to describe in a sentence but easier to protect and more likely to be remembered after one exposure.

Patterns

• {Root}ify
  Verbal invention suggesting transformation. Familiar in technology and SaaS.
• {Root}ly
  Adverbial ending. Friendly, approachable, and easy to pronounce.
• {Prefix}{Root}
  Two meaningful morphemes create a compact coined word.
• {Root}ova
  Latinate feminine ending that gives an elegant, international feel.

When to use it

• The startup wants a name that can scale into a new category.
• The domain or social handle for descriptive options is already crowded.
• The brand needs a distinctive wordmark that can be protected.